When we design, we stick to one guideline: imagining and generating concepts. The process and progress that we go through while developing a concept is equally as important as the final product. We don’t only consider the given question, but also research the wider context. Experience has shown us that a question usually stems from another question. In our critical stance and coupled with our creativity we search avidly for all the answers. With this approach we continue to succeed at paving the way for commercial projects and new breakthroughs. We like to look ahead. As designers, we are keen to propose answers to questions that are yet to be posed.