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Danone Activia concept development

Foodcurators was asked to give our vision about a possible rebranding of Activia yoghurt. The Activia brand is well known for the added Bifidus bacteria, which makes the yoghurt extra nourishing for the intestinal flora. Our vision was based on the idea that there is an connection between the human body and yoghurt. The process of making yoghurt is decided by bacteria, just like human digestion is made possible by the bacteria in our body. Yoghurt stimulates those bacteria. We want to stimulate curiosity about our own body, about what is going on in our inside. For Activia this made us think about yoghurt combined with botanicals and infusions.

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